A new record set to bring in
some awareness all round the world. Kellogg
did just that for the benefit of the
health of women. The company gathered 287 Bikini clad women to stage a
parade to raise money for breast cancer research.
Women of all ages and sizes
actively took part in the parade. It was like coming together for a purpose that
would help millions of women to lead a healthy life.
SABC 1 Presenter Bonang
Matheba led the other participants who had all come to
celebrate their femininity. The participants
wanted to make a difference by
creating an awareness of breast cancer in South Africa. So that was the reason
for Kellogg to get their acts together to create awareness by staging the parade which also
shall be instrumental in raising the much needed funds for the breast cancer
research.
The event also got the support
of some celebs like 5FM’s Grant Nash with his
radio co-host Anele Mdoda who had all chipped in at the venue to show
their support and solidarity for the cause.
Kellogg’s
brand Special K highlights the importance of women to feel good about
themselves.One can fel good about oneself only when one has a an healthy mind.
It is very important to feel good and content from within irrespective of your size or shape.
Sarah
Mansfield Corporate Spoksperson for Kelloggs in South Africa said that
she was delighted to see so many women tall,short, Boyish,curvy,pear and apple
shaped all coming out confidently clad
in bikinis. Mansfield added that it was their attitude of doing their things
their way that stole the roast of the occasion.
She also
said that the organization be;lieves in celebrating womanhood is all about
celebrating life,your attitude, confidence and body. It was an occasion to
rejoice your own femininity. By doing
all this you also make a difference by contributing your part to the breast
cancer research.
The event
was targeted as living life is healthy is as important for a women at the same
time doing something socially good in the process.
The
previous record was set by Kelloggs in America which stood to 281 which was jointly done by
Kelloggs and cancer awareness group pink link.
And yes This time Kelloggs managed to crush
their own record that they had set in America.
The Largest
bikini parade counted to 287 participants and was set by kelloggs at Melrose
Arch Boulevard, Johannesburg, South Africa on November 9, 2009.