Largest Bikini Parade

A new record set to bring in some  awareness all round the world. Kellogg  did just that for the benefit of the health of women. The company gathered 287 Bikini clad women to stage a parade  to raise money for  breast cancer research.

Women of all ages and sizes actively took part in the parade. It was like coming together for a purpose that would  help millions of  women to lead a healthy life.

SABC 1 Presenter Bonang Matheba   led the other participants who had all come to celebrate their femininity. The participants  wanted to make a difference  by creating an awareness of breast cancer in South Africa. So that was the reason for Kellogg to get their acts together to create  awareness by staging the parade which also shall be instrumental in raising the much needed funds for the breast cancer research.

The event also got the support of some celebs like 5FM’s Grant Nash with his radio co-host Anele Mdoda who had all chipped in at the venue to show their support and solidarity for the cause.

Kellogg’s brand Special K highlights the importance of women to feel good about themselves.One can fel good about oneself only when one has a an healthy mind. It is very important to feel good and content from within irrespective of  your size or shape.

Sarah Mansfield Corporate Spoksperson for Kelloggs in South Africa said that she was delighted to see so many women tall,short, Boyish,curvy,pear and apple shaped all  coming out confidently clad in bikinis. Mansfield added that it was their attitude of doing their things their way that stole the roast of the occasion.

She also said that the organization be;lieves in celebrating womanhood is all about celebrating life,your attitude, confidence and body. It was an occasion to rejoice your own femininity.  By doing all this you also make a difference by contributing your part to the breast cancer research.

The event was targeted as living life is healthy is as important for a women at the same time doing something socially good in the process.

The previous record was set by Kelloggs  in  America  which stood to 281 which was jointly done by Kelloggs and cancer awareness group pink link.

 And yes This time Kelloggs managed to crush their own record that they had set in America.

The Largest bikini parade counted to 287 participants and was set by kelloggs at Melrose Arch Boulevard, Johannesburg, South Africa on November 9, 2009.