Sunday, 2 December 2012

Carphone Delivers Chocolate Value


We bring in  some more sweet news   for you to cheer as you read adding more excitement with Christmas coming round the corner. Carphone Warehouse Group PLC   is an independent mobile retailer   with over 1700 stores  across  Europe.  It is based in the   United Kingdom   and owns 50 %  of CPW Europe  a joint venture with  Best Buy. In a   span of two decades the company has become a force to reckon with  in the telecommunications  industry in  the whole of  U.K and  Europe.
Sp apart from  making waves in the technological and communications front  the company has also been  doing great rounds  on the chocolaty sphere too. Carphone Warehouse has unveiled its biggest and sweetest Christmas present yet - a chocolate coin measuring a huge 3.6m x 3.6m  it weighs over 270kg and is the equivalent of 5,081 bars or over 279 pints of chocolate - setting the new world record for the Largest chocolate coin.
The previous world record for the largest chocolate coin was set by a Bucharest (Romania) shopping mall, with a 265 kilos chocolate coin, measuring 1.35m.  Carphone’s chocolate coin  was incomparable  in terms of size   with regards to the Romanian Record. The World's Largest Chocolate Coin was made by melting 271kg of Belgian chocolate at 45 degrees and took over 80 hours and 10 people to assemble in London's Westfield in Shepherds Bush. 
Matt Stringer  the Managing Director  of the company  said that chocolate coins  are traditional  stocking fillers  but was confident that it would be greatly difficult  to find a stocking  which  could be big enough to fit their  giant coin. He commented that it was indeed incredible to see such a   massive master piece of chocolate circle.
The coin was created to  help launch  the company ‘s mission  of free £200 Christmas Gift Cards. The  corporation has come up with its biggest Christmas surprises and that too by dishing out a chocolate coin  that can just make any one smack his lips.
So the company makes you talk with their   mobile sets when you are on the move at the same time they also make you smile by gifting  you with  a chocolate treat  for Christmas. The previous year 2011  proved to be   the highlight with the company making  reviews  by sponsoring for the Appy Awards. The Appy awards  which took place on April 2011  was the first major app award ceremony  which was exclusively designed to promote and bolster innovation  and development in the  application technology. With so much  spice and flavor cooking up  on the research field of the techno sphere  the company decided to add up sweet   by making a chocolate coin that would  mark the corporate  journey  till date even more shining and fascinating enough.
The largest chocolate coin measured 3.6m*3.6m and weighed 270 Kg and was set by Car Phone Warehouse  at London, United Kingdom on November 29,2011.

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