Sunday, 14 October 2012

Largest Gem Encrusted Spiral Shell


Swarovski is the brand name for a range of cut crystal and related luxury products produced by Swarovski AG of Wattens, Austria.The company is split into two major industry areas, the Swarovski Kristall business unit that primarily works with luxury items and design crystals and the Tyrolit Schleifmittel business unit that manufactures related tooling and machinery.
Swarovski has created a world record by creating the largest spiral shell encrusted with Swarovski gems. The piece in context is an interpretation of the spiritual symbol of India Infinite – the Maharudra spiral shell. Swarovski created it as a 5 feet 5 inches long piece with a periphery 3 feet 5 inches spiral circumference and decorated with 28,000 pieces of zirconia (gems) and thousands of Panchmukhi Rudraksha. A Swarovski Zirconia is one of the highest quality stone which strictly adheres to the exacting standards of the Gemological Institute of America for grading. Each stone features a microscopic ‘Swarovski Zirconia’ seal engraved by laser to ensure that it is of the highest quality.The shell was made in co-operation with Heera Zhaveraat (an Indian comapny). The shell is on display at the IIFJAS for the general public from February 10 to 13, 2012 at Hall 6, Bombay Exhibition Centre, Goregaon East, Mumbai.

Now that was an example of  spiritual depiction in the form of precious gems.In the normal course spiral shells  are  accepted forms of divine manifestations and denote purity and utmost sanctity.Using the approved zirconia stands a s a  thorough evidence to prove Swarovski 's committment to quality.Making the shell abiding to the Gemological Institute norms  and the shell standing for purity Swarovski has proved that they are indeed a force to reckon with when it comes to delivering High Quality, high powered products in the name of divine art.
The Largest Gem encrusted Spiral Shell was set by Swarovski  at Mumbai,Maharashtra,India on March 17,2012.



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