New Era Cap Company Inc, the largest and fastest growing headwear manufacturer in the United States, has an 88-year-old tradition of creating quality products that transcend time, culture, sport and fashion.
New Era is the official on-field cap of Major League Baseball, has been seen on the runways of Paris during Fashion Week and is in music videos on MTV.In the process the comapny has added yet another feather to its cap by creating the Largest Hat mosaic .You wanted to know more just hold on and read through as to how they made it a world record affair.
The largest hat mosaic made up of 1875 official Major League Baseball 59FIFTY caps, which was proudly displayed at Bread & Butter tradeshow in Berlin.The hat mosaic measured 13.2 meters in length and 5.5 meters in height.And the full mosaic was made of only New Era caps.
This was done to promote their 'Fly your own hat ' campaign.Such attempts make judgement calls even more tougher as the adjudicator needs to count each cap to pronounce whether it is a record or not.But this one did not prove the efforts of the adjudicator's efforts futile as it certainly set a record.
The company has evolved the brand to such a extent that it is deeply rooted in sports heritage.And being the official league baseball cap they have created a reputed brand consciousness and have been iconic brands which even celebrities,musicians,entertainers and of course athletes love to sport in on their heads today.The company aimed at publicising this slogan 'Fly your own flag' along with their logo and this was the best opportunity they harnessed by entering in to the world of records and reinstating their brand development across Europe .
The Largest Hat mosaic made up of 1875 official Major League Baseball 59FIFTY caps, was displayed at Bread & Butter show in Berlin,Germany on July 19,2011.
New Era is the official on-field cap of Major League Baseball, has been seen on the runways of Paris during Fashion Week and is in music videos on MTV.In the process the comapny has added yet another feather to its cap by creating the Largest Hat mosaic .You wanted to know more just hold on and read through as to how they made it a world record affair.
The largest hat mosaic made up of 1875 official Major League Baseball 59FIFTY caps, which was proudly displayed at Bread & Butter tradeshow in Berlin.The hat mosaic measured 13.2 meters in length and 5.5 meters in height.And the full mosaic was made of only New Era caps.
This was done to promote their 'Fly your own hat ' campaign.Such attempts make judgement calls even more tougher as the adjudicator needs to count each cap to pronounce whether it is a record or not.But this one did not prove the efforts of the adjudicator's efforts futile as it certainly set a record.
The company has evolved the brand to such a extent that it is deeply rooted in sports heritage.And being the official league baseball cap they have created a reputed brand consciousness and have been iconic brands which even celebrities,musicians,entertainers and of course athletes love to sport in on their heads today.The company aimed at publicising this slogan 'Fly your own flag' along with their logo and this was the best opportunity they harnessed by entering in to the world of records and reinstating their brand development across Europe .
The Largest Hat mosaic made up of 1875 official Major League Baseball 59FIFTY caps, was displayed at Bread & Butter show in Berlin,Germany on July 19,2011.
No comments:
Post a Comment