Can this be a good step to prevent HIV/AIDS?The brand Love plus is the only social brand in Romania which donates 100 per cent of its revenues to the HIV/AIDS prevention programme.So taking a step further Population Service International Foundation set up the Longest Condom chain spanning 3,300 meters.
The condom chain which boasted of the love plus condoms saw the support coming from Romanian Pop diva Loredana Boncea and many other Non governmental organisations which actively nursed the AIDS cause.
The Current Longest Condom chain seemed to have surpassed the previous record of 2.7 Km long condom chain set by UNESCO Thailand on December 1,2006 which also happened to be International Aids Day.
Through its social marketing programmes, PSI Romania protected, during its 9 years existence, over 50 million sexual contacts through the social brand Love Plus.Through the world record Population Service International are trying to instigate the youth have safe sexual encounters.This also can be termed as an awareness campaign to minimise the risk of Aids.
About 1,683 people tied the 25.773 love plus condoms together making it a 3268,47 meters long chain.This served as a major booster especially in those regions were sexual encounters get very much rampant and that too with multiple partners.
Love Plus donated over 500.000 euros for HIV/AIDS prevention among youth through the "I do what I want, but I know what I am doing.This campaign educated the youth about the consequences of the act and stressed the need to have a clarity and not act on impulse.
The Longest Condom chain measured 3268,47 meters and was set Population service International at Bucharest,Romania on October 29,2007.
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