That was one good move with a noble motive behind it.Lego group decided to create a Yoda at Union square San Francisco to rebuild National consciousness by advertising their website LegoSanta yoda.com .For every greeting card booked through the site Lego would donate a Lego toy each to the United Staes Marine Corps 'Toys for Tots programme.
Lego Master builders gathered thousands of San Fransicans and tourists to construct a 12 ft tall, Lego Santa Yoda with an ear span of 10 ft and weighed nearly 4000 pounds.The Yoda was also built to erase the memory of the Star wars Christmas special from the public minds.The group wanted to get the public together to build the yoda,create brand awareness of their site, and in return get everybody to send e Greetings so that the Marine Corps kids are benfitted with a lego toy from the thoughful gesture.
It is always nice that some unintentional act of kindness benefits others.By sending E greetings through the site you are helping some deserving kid a chance to be happy.Now that was a philantrophic idea to build the Yoda getting help from the public and thus inspiring them to withdraw their attention from the star wars and focus on something that was even more important.Inspiring the people to work together and driving their energies to a noble cause was something really an out of box idea thought out by Lego.
That is Corporate social responsibility delivered beyond dimensions.The Largest Lego Santa Yoda measuring 12 ft in height and weighing nearly 4000 pounds was set by the people of San Francisco in SanFrancisco ,California,United States of America on November 25,2011.
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