Panini America is the
leading global publisher of sports and entertainment collectibles .The group
also stands to be the exclusive trading
card partner of the NBA. This
week Panini launched Adrenalyn with a national mobile tour that starts in Dallas during All-Star festivities.
Adrenalyn is an interactive trading card game, geared to children
ages 6 to 11, that brings together the excitement of the NBA with the thrill of
collecting a 450-card set featuring NBA stars Carmelo Anthony, Kobe Bryant, LeBron James, Dirk Nowitzki, Dwayne Wade and NBA rookies Tyreke Evans, Blake Griffin,
and Brandon
Jennings, among many others.
The Panini Group established
almost 50 years ago in Modena, Italy has
subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially
licensed collectables and is the leading multi-national publisher of comics,
children's magazines and Manga in Europe and Latin America. Panini has distribution channels in more than
100 countries and employs a staff of over 800. The front of each Adrenalyn card features an
offensive, defensive, and overall rating so kids can play the game using the
Adrenalyn game board. The unique authorization code on the back of each card
allows kids to upload their cards online to a virtual collector's album and
play the game at www.paniniadrenalyn.com, a safe and secure site.
Panini America unveiled a trading card of Los Angeles Lakers
All-Star Kobe Bryant measuring 7 feet high by 4 feet, 11 inches wide and was
autographed by Kobe Bryant. The card features a 15×15 inch swatch of one of his
game-used Lakers jerseys showing the entire front panel of the jersey. Kobe
Bean Bryant is an American professional basketball player who plays shooting
guard for the Los Angeles Lakers of the National Basketball Association At the NBA All-Star Jam Session Lakers All-Star
Kobe Bryant remained to be the star of
the event as he made his impression on the life sized trading
card.
The Largest signed game card-used Jersey Card was set by Panini America
at Dallas , Texas, United States of
America on February 16,2010.
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