The century old Coco Cola items housed in the Schmidt
museum are up for grabs. The collectibles include
antique delivery trucks, rare serving trays, side of barns unique bottles, jewellery
and large posters .The Schmidt museum
dates its birth to its founders Bill and Jane Schmidt in the year 1977. We tell how it all began for them. The Schmidt
couple owned a coke bottling plant .As Jane Schmidt puts it
as a big portion of their lives have gone collecting these artistic pieces since 1972
and that has taken the collection to mount so big. In all the museum
boasts of 80,000 items worth as much as $10 million.
The collectors had the least thought of accumulating the
largest private collection. They only harbored an aim to make it a story and put it to display. The
museum has slammed the previous record
of the largest Coco Cola Memorabilia which counted to 945 different
items set by Rebecca Flores in United
States of America. The Schmidt museum holds Coco Cola items way back since 1800 and the ware house totals to 32,000
square ft. The huge collection of the
Coco Cola memorabilia is the result of the family’s four generation
long association with the soft drink giant. The reason for the couple to become
avid collectors is because Coco Cola has
been a part of the family business too. In 1901, Frederick Schmidt became only the fifth Coca-Cola
bottler in the nation when he opened a plant in Louisville, Kentucky. In
1920, the franchise, which covered much of Kentucky and parts of Southern
Indiana, was split into three areas with Luke Schmidt, Bill's father, taking
over the Elizabethtown operations. Larry Schmidt, Bill's son, became the
fourth-generation president when he took over in the mid-1990s. The Schmidts later
sold the franchise while the museum has remained.
Now the Schmidt family intends to sell their proud collectibles
thus giving an opportunity for others to keep
the collection alive. Further also to prove to everyone the way it had been
showcased all these years and they could also do the way they deem fit. The
family has established a foundation were
the collectibles would be auctioned to
others and the proceeds of which would be utilized by the family for benevolent
purposes.
The Largest Collection of Coco Cola memorabilia counted to 80,000 items and was set by the Schmidt Museum in Elizabeth Town, Kentucky,United States of America on May 13,2011.
No comments:
Post a Comment