The Subway sandwich chain has surpassed McDonald's
Corp. as the world's largest restaurant chain in terms of units. If the numbers are to believed then Figures in the US reveal Subway has 33,749
restaurants across 95 countries - against 33,737 run by McDonald's – Subway setting the new world record for the Largest
fast-food chain. Therefore Sub Way seemed to have outnumbered Mc Donald by short margin of 12 stores more.
Like McDonald's,
Subway's global growth is based on a franchise model - where businesses pay to
run a Subway restaurant and are given marketing support by the organization. Tony Pace was delighted and said that
the organization has been on a high and
said all the franchisees are under the company’s umbrella. In recent years,
US-based Subway has made a major push into international markets with its
successful franchised business model,
which emphasizes small, low-cost outlets.
Subway, established in 1965, has restaurants in 95 countries. Now there
is even a Subway at Bagram Airbase in Afghanistan.
They first ventured outside North America when a store opened in the small
Middle Eastern island nation of Bahrain in December 1984. Don Fertman said that SubWay expected to
its number of international restaurants
to exceed its domestic ones
by 2020. As the chain of restaurants are all franchisee owned has
been the cause for some of its success. Its smaller format store has always stressed on cost efficiency and operated
more than other restaurants.
The sandwich chain had outnumbered the burger giants in the number
of stores but however not in terms of
revenue. McDonald's, however,
remains the industry's revenue champion, with US$24 billion (S$30.4 billion) in
revenue for its last fiscal year. Subway generated roughly $15.2
billion, according to a report by the Wall Street Journal. Subway, which is
based Milford, Connecticut.
The Largest
Fast Food chain of 33749 stores in 95
countries was set by SubWay at Milford, Connecticut,
United States of America on March 18,
2011.
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