Kraft Foods make a 2.6 Km long Sandwich line to feed the Hungry

Kraft Foods is one of North America’s   leading   food and Beverage Company having about 10 brands rendering $500 million sales alone and as much as 98 % of the American households have Kraft foods brands in their pantries. About 150 volunteers from Kraft Foods used half a ton  of cream cheese spread, 10,000 baguettes and nearly 900 kilograms of tomatoes, cucumbers and olives to create a sandwich chain that stretched over 2.6 kilometers at the Dubai Outlet Mall.

The previous record for the longest line of sandwiches measured 1378.34 meters   in length and counted to 3000 sandwiches was set in Piove di Sacco, Padova, Italy in the Centro Commerciale Piazzagrande. The current record set by Kraft Food in Dubai smashed   the Italian Record by a good difference 667 meters.

The rows were measured by Abdul Kalam, a surveyor at Ajman-based Falcon Survey Engineering. The World record norms specified that the sandwiches should touch each and "they cannot be more than 50 centimeters in length and there must be at least two ingredients and the bread must be buttered or have some form of spread. In this case it was smeared with Kraft Cheese. It took 10,000 baguettes and nearly 900 kilograms of tomatoes, cucumbers and olives and half a ton cheese to roll out the multi Kilometer long sandwiches. Even the road laying authorities might   have   got a tough competition the way the sandwich     chain were laid out. It looked like an exclusive sandwich road.

Sean Murphy the   general manager of Kraft Foods said that the highlight of the record was to stress and bring the attention of the media to make them  realize that there are still many people   who are deprived of their full meal. It is part of the company's efforts to give back to the community.

Mohammad Al Zarouni, manager of the Red Crescent in Dubai said that   sandwiches were intended to be packed and distributed to   5000 workers in the Sonopur , Al Quoz  and Jebel Ali labour accommodations. Zarouni further added that  the sandwiches would be packed with a Oreo packet and a chocolate bar.

The event was held in partnership with UAE Red Crescent Society, Dubai Outlet Mall, and Advanced Baking Concept.

The Longest line of sandwiches measured 2.6 Km and was set by 150 volunteers of Kraft Foods at Dubai Outlet Mall, Dubai, United Arab Emirates on October 8, 2010.